Integrating Video Into our Future Business Communications

Jim Machi Photo
Senior Vice President of Product Management and Marketing, Sangoma

I’ve been writing a lot about video lately, because I’ve been thinking a lot about video lately. As many people get vaccinated, we’re starting to see some businesses coming back to “working in the office”. I took my first business trip in a long time recently to our site in Huntsville, Alabama and had the pleasure of actually interacting with many of our folks face to face.

And it got me thinking even more about video. Given video has been the ‘de facto’ way to hold a meeting, even a 1:1 meeting for over a year, how will we integrate video into our business communications going forward?

I mean, think about meetings two years ago. Likely there were many people in a room and also likely there were 1 or 2 people calling in remotely. And let’s say someone went up to a whiteboard to draw something. If you were a remote person, you were lucky if someone remembered to even try to explain what people were talking about. This wasn’t a problem during the past year because everyone truly was equal – everyone was remote and everyone saw whatever everyone else saw, or if someone was sharing.

Will everyone now, even those in the actual room, automatically go to video so everyone is still “equal”? It’s hard to know. That did happen with me when I went on that trip, with a group meeting where one other person was in the room, but we’re all still in our video phase now. Still very aware. But it was bizarre being in a room and people were all staring at their laptops.

I’m guessing the meetings will occur on video, and people will be more aware. But we’ll start to turn cameras off, and we’ll use the video for collaboration purposes. We’ll see. I’ll visit this topic one year from now. Should be interesting!

Share This Article

Share on email
Email
Share on print
Print
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

About the Author

Jim Machi - Senior VP of Product Management and Marketing for Sangoma
Stay Informed! Click to Subscribe Now!
Scroll to Top