Connecting with Customers and Co-Workers in Today and Tomorrow’s Reality: Part 1

Jim Machi Photo
Senior Vice President of Product Management and Marketing, Sangoma

In 2020, we all utilized new and potentially innovative ways to connect with co-workers and customers. And if we didn’t already use Unified Communication phone systems, we quickly learned that a key tenet of Unified Communication systems was the mobile and desktop clients, enabling your work phone number to be used (calling in, calling out) from these clients. As such, you could take your work remotely. Perfect for 2020.

And video literally entered the picture and became a primary connection mechanism. The fact that technology and today’s excellent broadband networks enabled video calls to happen enabled many businesses to continue operating and continue operating at a high rate. However, while video (rightly) garnered all the headlines, we should not forget about the other tried and true communication types because they are well “tried and true.” We have to remember that connecting with customers and co-workers is different. What works for co-workers likely does not work with customers. Let’s examine this more in next week’s blog.

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About the Author

Jim Machi - Senior VP of Product Management and Marketing for Sangoma
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