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Jim Machi

Senior Vice President of Product Management and Marketing, Sangoma
Puzzle pieces scattered on a table with cut out of people holding hands standing on top Customers

Connecting with Customers and Co-Workers in Today and Tomorrow’s Reality: Part 1

In 2020, we all utilized new and potentially innovative ways to connect with co-workers and customers. And if we didn’t already use Unified Communication phone …

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Close up of man holding a mobile phone with 5 stars above the device API

Telecom APIs Move to the Next Phase – Packaged Applets

Telecom APIs in the form of CPaaS (access to telecom functions that reside in the cloud, paid for as you use them) have spurred much …

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Smiling woman with headphones sitting looking at laptop Omdia

Voice in a Video World – A Webinar with Omdia

On June 9th, Omdia will be hosting a webinar titled ”Making Sure Voice Is Heard In a Video World.” If you want to register, please …

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Empty conference room with glass walls and chairs Remote Work

Integrating Video Into our Future Business Communications

I’ve been writing a lot about video lately, because I’ve been thinking a lot about video lately. As many people get vaccinated, we’re starting to …

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Woman on phone call with headset IP Phones

The Quality of Our Calls

We’ve all been on more than our fair share of video calls the past 14 months. And we’ve probably used all the different video calling …

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View of a Mixing Board similar to what might have been used during the TalkingHeadz podcast with Bill Wignall

The Bill Wignall TalkingHeadz Podcast

In late March, once the Star2Star deal closed, Sangoma’s CEO, Bill Wignall, did a podcast with Dave Michels and Evan Kirstel. According to Dave, “You …

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A Sangoma Meet Customer Checking His Phone

You’re “Always” Starting a Call with Video, Really?

Two weeks ago, I wrote a blog about video calling and starting calls with video. I got a few questions and comments about that, some …

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Essential worker using mobile device to alert patient that their appointment is ready. Mobility

The Role of UC in Limiting Exposure for Essential Workers

We all owe a great deal of debt to the frontline/essential workers who are not able to work from home for the past 13 months, …

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Woman Using Sangoma Video Chat Platform Sangoma Meet

Why Video Can’t Be Your Sole “Go-to” Communications Platform

I’m sure we can all agree that the year 2020 changed all of us in different ways, and for many of us it changed the …

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Two People Shaking Hands

Sangoma Completes Acquisition of Star2Star

On January 29th, Sangoma announced a definitive agreement to acquire Star2Star, a cloud-based Communications as a Service provider with a leading UCaaS offer. We’re pleased …

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Sangoma Women in Tech Blog Podcast Header

Wrapping Up Women in Tech Month Podcast Series

Throughout March, we conducted a weekly “Women in Tech” podcast with four different women in Sangoma, ranging from engineering to product management to general manager …

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Rich Tehrani Interview on Mobile Phone

Video Interview: Catching Up with Rich Tehrani

In January, I did a video interview with Rich Tehrani. Usually, we’re in Florida for the IT Expo / Tech Super Show at that time …

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Clouds connected by lines depicting Sangoma's Cloud Communications Services

Applications Enable Cloud Communications Services Customization

A few weeks ago, I wrote a blog titled “Is CPaaS a channel opportunity?”. I got a few questions about CPaaS in general and why …

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lightbulb in the middle of a chalk bullseye

One Year for .e4 in Sangoma and will Star2Star Impact our Open Source focus?

It’s been a little over a year that Sangoma purchased .e4. At the time of purchase, we said, “This deal significantly strengthens Sangoma’s sales and …

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Harley - Davidson - Motor Cycles - Billboard overlooking a Harley

Appleton Harley Davidson and Switchvox

I usually don’t write too many blogs about our success stories, but I wanted to write this one since the installation occurred within the past few months, during all these trying times we are in. And a shout-out to our partner in Appleton, Wisconsin, Unitel, who played a huge role in making this happen.

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3d people icons connected CPaaS

Is CPaaS a Channel Opportunity?

I get asked every once in a while, “Is CPaaS a channel opportunity?”. It potentially can be, but CPaaS being a channel opportunity needs some …

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Frost & Sullivan Communications & Collaboration Competitive Strategy Leadership Award Video Q&A

As some of you may know, Sangoma recently was chosen by Frost and Sullivan as a recipient of the North American Unified Communications and Collaboration …

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Stopping Robocalls from a mobile device

Stopping Robocalls Using Analytics and How STIR/SHAKEN Gets Into the Mix

Seemingly every day, we get a robocall. In 2019 in the US, it was close to 60 Billion of them! So it’s no exaggeration if …

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5G Logo

Update on LTE and 5G Networks

Given that mobility is such an important part of the Unified Communications experience, I have periodically written about the proliferation of WiFi, and about the …

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Conjuring Up JCT, CG, Diva and IMG

If you read the headline of this blog and have read this far, you likely know the meaning of these letters – they are all …

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Pansonic customers looking for the best PBX solution and finding it with Sangoma

Panasonic Exiting PBX Business, and What to Do Next

As most of you know by now, Panasonic is exiting the PBX business by the end of 2022. It’s sad to see Panasonic exiting the …

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Frost & Sullivan Best Practices Award 2020

Frost and Sullivan’s North American Unified Communications and Collaboration Competitive Strategy Leadership Award

Today Sangoma has announced we have been chosen by Frost and Sullivan to receive their North American Unified Communications and Collaboration Competitive Strategy Leadership Award. …

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2020 on blocks being turned over to show 2021

The Best of the Machi Minute: 2020 Edition

As readers of my blog know, I’m pretty good about getting a blog a week out on Tuesday mornings. But I’m taking 2 weeks off …

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System Integration and Security will be Important for the Future of UC

Unified Communication was driven by many things – technological advances in networks for example that made this possible. But even beyond that, it was driven …

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Remote worker using a cell phone to communicate at night from the top of a building

Requirements for the Future of UC

If the future of Unified Communications means even more mobility, what does that all really mean? Some essential requirements emerge: Mobility Collaboration Ease of Use …

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Man walking up a set of stairs

The Future of Unified Communications Ties Into the Future of Work

The benefits of Unified Communication systems have emerged front and center for businesses of all sizes. UC has enabled many businesses to keep going forward …

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Happy Switchvox Cloud user

330 Seat Switchvox Cloud Deal Delivers a Nice Check

Last week I had the pleasure to deliver this very nice check to Rigidnet in Fort Worth, Texas. They are a cloud reseller selling Switchvox …

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Building with clouds on mirrored windows cloud policy

5 Drivers for Moving Business Communications to the Cloud  

We have all heard about ‘the cloud.’ The cloud this, the cloud that. But should you move your business communications infrastructure to the cloud? There …

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Old News and Reasons for Keeping your System Updated

Last week there was some buzz about a security flaw in FreePBX. It started with CheckPoint, and then a few outlets picked it up. One …

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Sangoma’s TADSummit America Keynote is Tomorrow

TADSummit EMEA / Americas, an online event, started yesterday and continues this week. The Sangoma keynote will be tomorrow. It’s purposely short and to the …

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man standing in front of office buildings

What Will It Be When We Go Back to the Office?

Last week was AstriCon Plan 9 (Virtual AstriCon), and while it was the best virtual event I’ve been part of (seriously!), yet another virtual event …

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Call Center Agent

What Will the Future Contact Center Agent Look Like?

I was recently asked the question in the title of this blog when I was briefing an analyst about Sangoma. Without really thinking about what …

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Woman Videochatting with a Friend about AstriCon

AstriCon 2020 is Next Week!

Just a reminder that next week on October 21 and 22, is AstriCon Plan (9), the virtual AstriCon. To register, please go here. We have purposely set up …

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Woman and yellow background

Are Softphones or Deskphones Better?

On September 1, I wrote a blog titled “Why People Still Use Deskphones”. And I got a few questions mainly along the lines of: “Are …

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Person checking their watch

How Do You Know if it is Time to Upgrade your Phone System?

You think you might need a new phone system, but you are not sure. See if any of these 7 signs resonate with you… and …

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Woman Working From Home

A Random Discussion with Five “30 and Unders” about Using the Phone While Working from Home

When I went on vacation this summer, I found myself with five 30 and under year olds for a week (The Group of Five), all …

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Unified communications header

Offering Unified Communications as an ILEC, CLEC, or Coop Telecom

Way back in March, I wrote a blog about the need for telecom coops, ILECs (Independent Local Exchange Carriers) or small CLECs (Competitive Local Exchange Carriers) …

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Two Sangoma employees giving knuckles to one another

What Makes a Good Channel Partner Program?

I’ve been meaning to write this blog for a long time. When Sangoma merged with Digium a couple of years ago, there was a lot …

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Woman working on laptop while on phone

Why People Still Use Deskphones

With this current work from home / work remote period we are now in, many of us are using softphones or headsets to do our …

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UC essentials

Four Going Forward Essentials of a UC System

At the end of last month, I published an article on Toolbox that highlighted the four essentials of a UC Systems.  Outside, of course, of …

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A man standing behind cloud servers

Cloud and On-Premise: Why Businesses and End Users Need their UC Vendor to Offer Both

Buying a Unified Communication business phone system can be confusing.  There are many options, many pricing models and many features.  And in many cases, what’s …

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Video-Call-and-Collaboration-Blog

Top 3 Lasting Benefits of a Video Call and Collaboration System

By now, most of the readers of this blog have been on countless (yes, I bet you can’t really keep track anymore!) video calls. I …

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Man speaking into mic

AstriCon 2020

AstriCon typically takes place in October. And this year we had a great one planned. However, as announced two weeks ago, we have decided not …

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Call Center

The Merging of Contact Center and Unified Communications, Part 2

Business owners today are now understanding that having a basic contact center as part of their UC system enables much better customer service, and are …

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UC Merging Contact Center Image Contact Center

The Merging of Contact Center and Unified Communications, Part 1

Once upon a time there was something called a “call center.” That’s because you would make a telephone call to it. It was a central place …

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Two Sangoma employees looking at UC on a desktop

Why an SMB Needs a Unified Communications System to Grow

As I’ve written about quite a few times, the drivers for buying a UC phone system that you might typically hear are: Efficiency improvement Productivity …

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Data Traffic Trends Image

Data Traffic Trends and the (WiFi) Impact on Enterprise Communications

Around this time of the year, I usually read the Cisco Annual Internet Report to see if there is anything interesting relating to the business …

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Wholesale SIPTrunking

A Modern Approach to Wholesale SIP Trunking

SIP Trunking is important for any enterprise these days – this is the connection into your building that carries phone calls to an on-premise UC …

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A man playing with building blocks

The Importance of Telecom Applications

TADSummit Online Asia took place a month ago.  The ‘TAD’ in TADSummit means Telecom Application Development. Seems under exciting. So what is Alan doing? And …

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Communications Systems connected through Sangoma UC, depicted with lines connecting multple computers, devices, and people.

The Emergence of the Business Communications System

What comes after a Unified Communications system?  More unification of course!  We are entering another phase in the evolution of the business phone system, where …

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