What are the
Benefits of Unified Communications
A Unified Communications solution is comparable to a “regular” business phone system in much the same way an iPhone is comparable to a 1990s Motorola bag phone. There’s really no comparing the two, and the list of benefits of the newer technology can get quite long.
Needless to say, anyone looking to switch from an outdated phone system to a Unified Communications solution will find plenty of reasons to make the switch.
The primary benefits of switching to a
Unified Communications solution are:
We’ll go further in detail into each of those benefits, but first let’s go over what Unified Communications actually is.
(Or skip down to the benefits of UC)
Read 128 ways Unified Communications can improve your business
The Quick Version of What Unified Communications Is
In short, UC offers the competitive advantage of having a single system to manage multiple tools, such as phone, video conferencing, instant messaging, voicemail, email, fax, customer service, and more.
Think of it as the Swiss Army knife of communications.
This makes businesses more productive and helps smaller companies take advantage of features that make them appear larger and more competitive.
Download the UC Cheat Sheet to learn all the basics of Unified Communications.
Why Are More Businesses Using Unified Communications Solutions?
The popularity of Unified Communications among businesses can be attributed in large part to the fact that it “levels the playing field.”
Unified Communication solutions make it possible for SMBs to do things and manage trends that were once considered to only apply to larger organizations.
Businesses are now using more tools and better technology for their operations (email, CRM, customer service, etc.) and workers are becoming less and less tied to a desk. Regular old phone systems don’t cater to either of those issues, so Unified Communications is the only “next step” that makes sense for modern businesses looking for a phone system.
While there is a succinct list of features and benefits that organizations seek from any advanced telephony solution, there is also a fear among SMBs of sacrificing the status quo for a more sophisticated UC solution.
In contrast, there is a significant upside to an organization when implementing a UC solution, and most of the common fears are un-realized when identifying the right solution.
If executed properly, the primary benefits of implementing UC as a total telecommunications solution include:
See why industry experts say UC increases productivity and saves money
Five Reasons to Consider an Upgrade to UC
Why should your business consider upgrading an existing phone system?
These five key benefits are helping drive the strong adoption rate of UC by businesses, today:
How Can a Phone System Give You a Competitive Advantage?
77% of customers would recommend a company to a friend after having a positive experience.
This signifies the importance of ensuring your customers receive excellent service with each and every interaction with your company. Today, most customers still prefer to interact with companies via phone, making the need for an excellent communications system even greater. A UC solution can facilitate the means for ensuring superior customer service and give you a competitive advantage by minimizing customer wait times, arming staff with more information, and tracking vital statistics.
Learn 7 strategies for wowing your customers with UC.
A Telephony Solution Must:
Be ReliableYour phone system is your primary communications tool. You need to know that the phone system will work, because downtime can cost your business valuable dollars.
Improve BrandMany SMBs shopping for a new phone system would prefer to “look bigger” to customers. A new phone system offers features that can help make you appear like a larger business, even if you are small. It means you can deliver a polished and slick customer experience, letting your phone system make the best first impression for every call.
Offer InteroperabilityIt should integrate with and support current software packages (CRMs and other third-party solutions) and workflow processes to complent, or help, current operations. Equally desirable is for the UC solution to be compatible with existing hand-sets (IP phones)and other infrastructure to further save installation costs.
Save MoneyNot only do SMBs expect a good value on purchasing a phone system, they also want to see a strong Return on Investment (ROI). Usually, this means a phone systems that provides some type of savings that makes the investment worthwhile, or eventually helps pay for it.
Provide Seamless CommunicationsSMBs want modern phone systems to provide a seamless, unified experience throughout the company, regardless of industry type, company size, and number of locations.
Be Future-proofAnytime businesses make an investment in a new phone system, it’s important that it not only support existing employees and company size, but that it be easily expandable to support future growth potential.
Be Flexible, CustomizableMost SMBs need a business phone system to meet a basic set of priorities. These will vary by business, but some of the more popular requests include:
- Enable implementation of a mobile strategy than includes seamless UC using mobile devices, tablets, IM (Instant Message), VM (VoiceMail), social media, follow- me technology, and email
- Provide programmable call routing, call queues, and ring groups so calls can be directed to designated departments or call centers rather than bombarding a busy receptionist
- Accommodate a live operator during business hours, but utilizing an auto-attendant after hours and on holidays
- Support video conferencing and/or teleconferencing
- Provide reporting functionality for call efficiency
- Save money on long distance calling
Learn all the basics of Unified Communications in one place with the UC Cheat Sheet