Top 10 Web-Based Tools for Small Businesses

Running a business, especially a small business where there are limited human resources for different tasks, can become quite harrowing. And the need for being able to connect online with your team and customers has never been greater. Here’s a list of  ten of the best web-based tools (from marketing to project management to collaboration) that you can use to improve the success of your small business.

Marketing Tools


In today’s digital world, every company must have a website – whether you’re a small business or a major corporation. WordPress is a free option through which one can use to start their website. WordPress offers a website content management system (CMS) that is easy to use and maintain. While many people think of WordPress as a blogging platform, it’s so much more than that. A small business can use their web-based tools to create and maintain their own website using pre-built themes and plugins to create professional-looking sites without the necessity of programming experience.
Get started building your website with WordPress.


Once you have your website up and running, you might find yourself wondering what this mysterious SEO business is. SEO, or search engine optimization, is simply improving the visibility of your website in a search engine’s results for terms or phrases that are relevant to your business. Improved visibility will increase the quantity and quality of the traffic directed to your website. SEO might sound daunting to you, which is why MOZ might be the perfect solution. MOZ simplifies SEO through their software and can help you to fix any weak spots on your website that you might have overlooked. MOZ will help you with anything from keyword research to link building. Also, the Moz Blog is a great free SEO resource to help keep you up to date on SEO trends now and the SEO trends to watch for in the future.
Improve your search engine rankings with MOZ.


When it comes to your website, there is one more important aspect you should consider: performance. Your customer is using their own time to visit your website. If your website is slow or hangs up, chances are high that the customer will get frustrated and not visit again. Cloudflare is a company dedicated to improving the performance of your website and protecting readers from possible online threats. It can also improve the reliability of your website and ensure it won’t just go down. It does this with their global Content Delivery Network (CDN) where they keep a cache of your site on multiple servers across the world. This ensures that a visitor is getting the fastest version of your site, no matter where they live. Other benefits of using Cloudflare’s Global CDN is mitigation from DDoS attacks, an always up website, and a free shared SSL certificate. An SSL certificate will not only provide your website visitors with a safer experience, but it will also help you rank higher with Google, who prefers sites with valid SSL certificates.
Boost your website’s performance with Cloudflare.


To ensure the success of your business, continuous communication with your customer is key. One way you can do this is through making use of Triblio, an account-based marketing software. Triblio helps your business to generate more demand and engagement by enabling you to use multiple channels to target the accounts that are valuable to your business. It also makes it easy for you to customize your website content, messaging, and calls-to-action depending on who is viewing your site. Connecting with your clientele has never been easier.
Increase prospect engagement with Triblio.


The next step in better communications is to keep up the conversation with your customers or readers through the use of email campaigns and digital marketing. Marketo is a marketing automation software that assists with form editors, email editors, predictive content, mobile marketing, website integration, program analysis, and mail blasts. It is one of the best web-based tools to keep up the communications to your customers as well as help with your business development. While Marketo is the top choice with its robust feature set, there are more budget-friendly or even free options available. MailChimp is a great marketing automation software alternative that can help you get your feet wet in this area of digital marketing.
Enhance your digital marketing capabilities with Marketo.

Collaboration Tools


As mentioned previously, communications are key. Being able to keep up with your customers and co-workers regardless of where you are in the world is no longer a “nice to have,” it’s a necessity. Switchvox is a Unified communications (UC) solution that integrates all of your communication services, such as audio, web, video, instant messaging, presence information, and voice, into one platform. Increase your business development with Switchvox by employing collaborative web-based tools such as chat, video chat, quick dial, status, presence, and call, to improve the communication flow between your staff and clients. Designed for easy use, Switchvox doesn’t require a complicated setup, confusing key-press sequences, or lengthy training.
Unify your company’s communications with Switchvox.


For a quick text chat solution, try out Telegram, a cloud-based instant messaging service designed for the Mobile experience. Telegram offers fast, private, cloud-based messaging worldwide that is open and free to use, yet secure from hackers. There is no limit on the size of the messages and you can coordinate groups of up to 100,000 members. This means that for your small business, your entire company can communicate and connect with each other from all over the world. You can even send encrypted personal and business documents that will automatically destruct with a timer. It is a great web-based tool to reconcile all the members of your company through one web application.
Chat with your co-workers using Telegram.

G Suite

G Suite is a wide range of cloud-based collaboration apps and web-based tools that were developed by Google. You are probably already using pieces of the suite, such as Gmail. You can use G Suite for business email, video conferencing, online storage, file sharing, and document sharing and access it from any of your devices. It offers easy data migration, live support, storage, and admin and access control for your business. Google Suite is a convenient tool for keeping all your documents and emails in one central drive that your entire team can easily access from wherever they are.
Collaborate better with G Suite.

Project Management Tools


Planning and managing your projects is vital for the success and smooth running of your company. If you want your business to perform better, you might want to consider using Wrike. Wrike is a platform for work management and collaboration that has a user satisfaction of 99%. It is easy and flexible to use, and for small companies of less than five members, it is absolutely free of charge! The platform offers you the chance to automate and streamline projects and tasks, which will improve both your company’s productivity and efficiency. This is a great task management tool that you can use to start managing your tasks and add in collaborators as your team grows and your business evolves.
Efficiently manage your company’s projects with Wrike.


If your business is in the line of developing and you’re looking for a source code management tool or something to help you track bugs, Atlassian tools are a great option. The company offers many different services for you – from helping you plan, track, and support software development to coding, building, and shipping it out. The company helps develop products for anyone, including software developers, project managers, and content managers. Atlassian offers fourteen different products that can assist you in modifying your code, finding bugs, and pulling requests. You are probably already familiar with many of their offerings, such as Jira, Trello, and Bitbucket. From startups to enterprises, Atlassian will have quality software your business or team can take advantage of.

Powerfully track and report your projects with Atlassian.


While running a business might be stressful, these ten web-based tools will help you to improve your productivity and better your business’ development. They will also help you stay connected with your team and your customers.

Have you used any of these web-based tools before? Let us know what your experience has been in the comments below.

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