SIP trunking in position to thrive
The idea of SIP trunking is still profitable and beneficial in the eyes of many executives, though there are still a lot of companies either on the fence about the technology or are unsure how it will improve operations. No Jitter recently highlighted the findings from a webinar it conducted last week, which revealed that only a small portion of enterprises are currently using SIP trunking solutions.
The webinar, in addition to findings from Forrester Research, indicated that a significant portion of the business world is “not interested” in SIP trunking, No Jitter reported. I believe, however, that this is largely because many organizations have yet to embrace next-generation strategies that will make SIP trunking a rewarding pursuit. This includes the fact that many firms have not yet launched remote working strategies, which make the distributed nature of SIP trunking less advantageous in the long run.
No Jitter revealed that many enterprises are hesitant to either adopt or continue pursuing SIP trunking endeavors because of experiencing, or watching other firms encounter, difficulties with interoperability or security. Conversely, the webinar proved that many organizations are happy with their SIP trunks, which have proven to improve VoIP service availability and performance.
Where is the SIP trunk going?
I believe the SIP trunking movement will continue to gain momentum in the coming years, especially as organizations embrace globalization and establish new workplaces for employees to complete mission-critical tasks. If an enterprise expands and creates an office halfway around the country, SIP trunking will help connect a unified VoIP service between locations.
I also think ongoing and increasing pressures from the global economy will continue to influence organizations to pursue more cost-effective telecommunication strategies. If businesses use SIP trunking, for example, they can eliminate conventional trunks at multiple sites, which allows decision-makers to establish a stronger and more flexible bottom line without compromising voice quality or availability.
Experts and I agree that the SIP trunking market will continue to expand in the coming years, though its overall growth is dependent on how well organizations adapt to transformations happening in the world around them. Enterprises that are resilient will recognize the need to create innovative communication strategies, which will eventually drive the use of VoIP and SIP trunking across the business world.