Sangoma Boards Help Keep Independent Pharmacies On Competitive Footing

VOW, Inc., an Innovator in Advanced IVR Solutions for Pharmacies, Relies on Sangoma Quality and Flexibility to Deliver Big Box Capabilities to Independent Operators

TORONTO, ONTARIO–(Marketwire – July 18, 2012) – Independent Community Pharmacies, which combined fill some 1.5 billion prescriptions per year, have found a new way to implement an environment that places them on par with large chain operations, meets customer expectations, and doesn’t break the bank. Over 150 of these independent retailers have deployed TalkRx, an innovative solution from South Carolina-based VOW, Inc., which not only delivers a highly flexible Integrated Voice Response (IVR) platform, but also integrates with other pharmacy systems to help streamline processes and improve efficiency.

“Our customers are not IT or telecom specialists. They need a cost-competitive solution that works right out of the box and provides the level of convenience and quality that most consumers have come to expect from a retail pharmacy,” noted VOW’s president and chief executive officer, Chip Simmons. “The Sangoma telephony boards integrated into TalkRx not only provide connection to the public telephone network, they also deliver an unmatched level of reliability that helps ensure system stability, as well as delivering extremely clear voice quality to the users.”

While the cost of a customer interaction solution such as TalkRx is very important to the independent pharmacy retailer, it is even more critical that solutions in this environment provide reliable, intuitive and simple operation so that the technology doesn’t distract from core business efficiency or productivity. TalkRx satisfies these criteria without the need for on-site technical expertise.

Sangoma Technologies Corporation (TSX VENTURE:STC), a Canadian-based provider of hardware and software components that enable or enhance IP Communications Systems for both voice and data, supplies the broad range of telephone network interface boards that VOW uses to configure the TalkRx systems for each deployment.

“We conducted a lot of research, and at every turn we were told that Sangoma was the best, and our experience has borne that out,” noted Simmons. “And, support for hardware-based echo cancellation helps ensure crystal-clear voice quality and the reliable communication environment that pharmacies require to conduct business safely and effectively.”

A recent case study, “TalkRx: Keeping Independent Pharmacies Competitive“, that provides a detailed analysis of this market segment and implementation is available for download from Sangoma.

Sangoma’s industry-leading solution portfolio enables the interworking of a wide variety of disparate TDM and IP networks, clouds, protocols, services, devices, and applications. Its portfolio includes award-winning voice and data boards, transcoding and gateway software, and standalone gateway appliances, designed for simple integration with open source and closed source IP PBX applications, contact centers, unified communications systems and service provider networks. For more information about the Sangoma portfolio of IP telephony and network integration solutions, or to locate an authorized reseller, visit

About Sangoma Technologies Corporation
Sangoma Technologies is a trusted leader in delivering value-based Communications as a Service (CaaS) solutions for businesses of all sizes. Sangoma’s cloud-based Services include Unified Communication (UCaaS) business communications, Meetings as a Service (MaaS), Communications Platform as a Service (CPaaS), Trunking as a Service (TaaS), Fax as a Service (FaaS), Device as a Service (DaaS), and Access Control as a Service (ACaaS), Managed Internet Access, Managed Security, Managed SD-WAN. In addition, Sangoma offers a complete line of communications Products, including premise-based UC systems, a full line of desk phones and headsets, and a complete connectivity suite (gateways/SBCs/telephony cards). Sangoma’s products and services are used worldwide in leading UC, PBX, IVR, contact centers, carrier networks, office productivity, and data communication applications. Sangoma is also the primary developer and sponsor of Asterisk and FreePBX, the world’s two most widely used open-source communication software projects.
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This press release contains forward-looking statements, including statements regarding the future success of our business, development strategies and future opportunities. Forward-looking statements include, but are not limited to, statements concerning estimates of future revenue, expected expenditures, expected future production and cash flows, and other statements which are not historical facts. When used in this document, the words such as “could”, “plan”, “estimate”, “expect”, “intend”, “may”, “potential”, “should” and similar expressions indicate forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are based will occur. By their nature, forward-looking statements are based on the opinions and estimates of management on the date that the statements are made and involve numerous assumptions, known and unknown risks and uncertainties, both general and specific, that contribute to the possibility that the predictions, forecasts, projections and other events contemplated by the forward-looking statements will not occur or will differ materially from those expected. Although Sangoma believes that the expectations represented by such forward-looking statements are reasonable based on the current business environment, there can be no assurance that such expectations will prove to be correct as these expectations are inherently subject to business, economic and competitive uncertainties and contingencies. Some of the risks and other factors which could cause results to differ materially from those expressed in the forward-looking statements contained in the management’s discussion and analysis include, but are not limited to changes in exchange rate between the Canadian Dollar and other currencies, the variability of sales between one reporting period and the next, changes in technology, changes in the business climate in one or more of the countries that Sangoma operates in, changes in the regulatory environment, the rate of adoption of the company’s products in new markets, the decline in the importance of the PSTN and new competitive pressures. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement and Sangoma undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by law. Readers are directed to Sangoma’s filings on SEDAR with respect to Management’s Discussion and Analysis of Financial Results for the basis of Sangoma’s reconciliation of EBITDA to net income as calculated under IFRS.


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Sangoma Technologies Corporation

David Moore
Chief Financial Officer
(905) 474-1990 Ext. 4107

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