Sangoma Boards Help Keep Independent Pharmacies On Competitive Footing

TORONTO, ONTARIO–(Marketwire – July 18, 2012) – Independent Community Pharmacies, which combined fill some 1.5 billion prescriptions per year, have found a new way to implement an environment that places them on par with large chain operations, meets customer expectations, and doesn’t break the bank. Over 150 of these independent retailers have deployed TalkRx, an innovative solution from South Carolina-based VOW, Inc., which not only delivers a highly flexible Integrated Voice Response (IVR) platform, but also integrates with other pharmacy systems to help streamline processes and improve efficiency.

“Our customers are not IT or telecom specialists. They need a cost-competitive solution that works right out of the box and provides the level of convenience and quality that most consumers have come to expect from a retail pharmacy,” noted VOW’s president and chief executive officer, Chip Simmons. “The Sangoma telephony boards integrated into TalkRx not only provide connection to the public telephone network, they also deliver an unmatched level of reliability that helps ensure system stability, as well as delivering extremely clear voice quality to the users.”

While the cost of a customer interaction solution such as TalkRx is very important to the independent pharmacy retailer, it is even more critical that solutions in this environment provide reliable, intuitive and simple operation so that the technology doesn’t distract from core business efficiency or productivity. TalkRx satisfies these criteria without the need for on-site technical expertise.

Sangoma Technologies Corporation (TSX VENTURE:STC), a Canadian-based provider of hardware and software components that enable or enhance IP Communications Systems for both voice and data, supplies the broad range of telephone network interface boards that VOW uses to configure the TalkRx systems for each deployment.

“We conducted a lot of research, and at every turn we were told that Sangoma was the best, and our experience has borne that out,” noted Simmons. “And, support for hardware-based echo cancellation helps ensure crystal-clear voice quality and the reliable communication environment that pharmacies require to conduct business safely and effectively.”

A recent case study, “TalkRx: Keeping Independent Pharmacies Competitive“, that provides a detailed analysis of this market segment and implementation is available for download from Sangoma.

Sangoma’s industry-leading solution portfolio enables the interworking of a wide variety of disparate TDM and IP networks, clouds, protocols, services, devices, and applications. Its portfolio includes award-winning voice and data boards, transcoding and gateway software, and standalone gateway appliances, designed for simple integration with open source and closed source IP PBX applications, contact centers, unified communications systems and service provider networks. For more information about the Sangoma portfolio of IP telephony and network integration solutions, or to locate an authorized reseller, visit

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