Microsoft Gold Partner Advanticom Selected as Sangoma Master Reseller

Company Will Use Sangoma's NetBorder Lync Express All-in-One Appliance to Cut Lync and Office 365 Deployment Times in Half

TORONTO, ONTARIO–(Marketwired – Nov. 19, 2013) – Sangoma Technologies Corporation (TSX VENTURE:STC), a leading provider of hardware and software components that enable or enhance IP communications systems for both voice and data, announced that it has selected Advanticom, a leading business technology solution provider located in Pittsburgh, Pennsylvania, as a Sangoma Master Reseller.

As part of the Empowered by Sangoma Master Reseller designation, Advanticom will standardize its Lync and Office 365 deployments with Sangoma’s NetBorder Lync Express appliance, which will deliver significant cost and labor efficiencies to Advanticom’s deployments, and result in implementations that take half the time compared to existing methods.

“Partnering with leaders such as Sangoma-that share our commitment to quality-allows us to surpass customer expectations.” said Brian Conboy, Advanticom’s president and chairman. “The addition of the Sangoma NetBorder Lync Express to our Lync product portfolio will increase our ability to serve customers and make us more efficient. The combination of a complete Microsoft Lync server environment with an SBC, gateway, active directory, MS Office and Lync in a single appliance, plus the ability to leverage existing Office 365 subscriptions, delivers a powerful solution in an easy-to-install, all-in-one package. We expect that the NetBorder Lync Express will enable us to implement a complete Lync or Office 365 deployment in less than half the time than using the traditional multi-server model.”

Advanticom is a Managed Partner of Microsoft with Gold Competency, and has extensive experience with Lync, Exchange and Office 365. In addition, the company has deployed thousands of telephony systems from providers like Cisco, Toshiba and Mitel, and possesses the institutional knowledge and skills to integrate telecommunications and IT to deliver best-in-class solutions.

Sangoma’s NetBorder Lync Express integrates the hardware and software elements necessary for a complete deployment of Microsoft® Lync, Lync Enterprise Voice, or a wide range of other use cases, including Continuous Branch Exchange, Office 365 telephony support, and legacy PBX integration. Lync Express can serve up to 1000 Lync seats per unit, incorporate a full-featured Session Border Controller (SBC) for deployments using SIP trunks, can be configured with a variety of PSTN interfaces using the built-in VoIP gateway or with both an SBC and VoIP gateway in the same unit, all of which is fully Lync 2013 certified. The versatile Lync Express appliance can be configured with a variety of PSTN interface types and a VoIP gateway as an IP only device with an integrated SBC, or with both gateway and SBC capabilities in the same unit.

“We are delighted to welcome this well-respected and innovative partner, to the Sangoma Master Reseller ranks,” said Mark Wagner, vice president of carrier and Microsoft solution sales at Sangoma. “Advanticom’s extensive experience in the Lync and Office 365 space sets them apart from most system integrators. They are the best of the best and we look forward to a long, mutually beneficial relationship with this recognized leader in communications and IT technology.”

For more information about the Sangoma portfolio of IP telephony and network integration solutions or its Empowered by Sangoma partner program, visit

About Advanticom

Headquartered in Pittsburgh, Pennsylvania, Advanticom provides advanced services and solutions to businesses throughout the Mid-Atlantic US region. Advanticom was recognized as the Microsoft Eastern Region SMB Growth Partner of the Year in 2012, United States, and they are one of only 3 Managed Microsoft Gold Partners in their region. Advanticom offers hardware, software, design, implementation, and managed services that can scale from small businesses to enterprise customers.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

About Sangoma Technologies Corporation
Sangoma Technologies is a trusted leader in delivering value-based Communications as a Service (CaaS) solutions for businesses of all sizes. Sangoma’s cloud-based Services include Unified Communication (UCaaS) business communications, Meetings as a Service (MaaS), Communications Platform as a Service (CPaaS), Trunking as a Service (TaaS), Fax as a Service (FaaS), Device as a Service (DaaS), and Access Control as a Service (ACaaS), Managed Internet Access, Managed Security, Managed SD-WAN. In addition, Sangoma offers a complete line of communications Products, including premise-based UC systems, a full line of desk phones and headsets, and a complete connectivity suite (gateways/SBCs/telephony cards). Sangoma’s products and services are used worldwide in leading UC, PBX, IVR, contact centers, carrier networks, office productivity, and data communication applications. Sangoma is also the primary developer and sponsor of Asterisk and FreePBX, the world’s two most widely used open-source communication software projects.
Cautionary Statement Regarding Forward Looking Statements

This press release contains forward-looking statements, including statements regarding the future success of our business, development strategies and future opportunities. Forward-looking statements include, but are not limited to, statements concerning estimates of future revenue, expected expenditures, expected future production and cash flows, and other statements which are not historical facts. When used in this document, the words such as “could”, “plan”, “estimate”, “expect”, “intend”, “may”, “potential”, “should” and similar expressions indicate forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are based will occur. By their nature, forward-looking statements are based on the opinions and estimates of management on the date that the statements are made and involve numerous assumptions, known and unknown risks and uncertainties, both general and specific, that contribute to the possibility that the predictions, forecasts, projections and other events contemplated by the forward-looking statements will not occur or will differ materially from those expected. Although Sangoma believes that the expectations represented by such forward-looking statements are reasonable based on the current business environment, there can be no assurance that such expectations will prove to be correct as these expectations are inherently subject to business, economic and competitive uncertainties and contingencies. Some of the risks and other factors which could cause results to differ materially from those expressed in the forward-looking statements contained in the management’s discussion and analysis include, but are not limited to changes in exchange rate between the Canadian Dollar and other currencies, the variability of sales between one reporting period and the next, changes in technology, changes in the business climate in one or more of the countries that Sangoma operates in, changes in the regulatory environment, the rate of adoption of the company’s products in new markets, the decline in the importance of the PSTN and new competitive pressures. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement and Sangoma undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by law. Readers are directed to Sangoma’s filings on SEDAR with respect to Management’s Discussion and Analysis of Financial Results for the basis of Sangoma’s reconciliation of EBITDA to net income as calculated under IFRS.


Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Sangoma Technologies Corporation

David Moore
Chief Financial Officer
(905) 474-1990 Ext. 4107

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