Microsoft Gold Partner Advanticom Selected as Sangoma Master Reseller

TORONTO, ONTARIO–(Marketwired – Nov. 19, 2013) – Sangoma Technologies Corporation (TSX VENTURE:STC), a leading provider of hardware and software components that enable or enhance IP communications systems for both voice and data, announced that it has selected Advanticom, a leading business technology solution provider located in Pittsburgh, Pennsylvania, as a Sangoma Master Reseller.

As part of the Empowered by Sangoma Master Reseller designation, Advanticom will standardize its Lync and Office 365 deployments with Sangoma’s NetBorder Lync Express appliance, which will deliver significant cost and labor efficiencies to Advanticom’s deployments, and result in implementations that take half the time compared to existing methods.

“Partnering with leaders such as Sangoma-that share our commitment to quality-allows us to surpass customer expectations.” said Brian Conboy, Advanticom’s president and chairman. “The addition of the Sangoma NetBorder Lync Express to our Lync product portfolio will increase our ability to serve customers and make us more efficient. The combination of a complete Microsoft Lync server environment with an SBC, gateway, active directory, MS Office and Lync in a single appliance, plus the ability to leverage existing Office 365 subscriptions, delivers a powerful solution in an easy-to-install, all-in-one package. We expect that the NetBorder Lync Express will enable us to implement a complete Lync or Office 365 deployment in less than half the time than using the traditional multi-server model.”

Advanticom is a Managed Partner of Microsoft with Gold Competency, and has extensive experience with Lync, Exchange and Office 365. In addition, the company has deployed thousands of telephony systems from providers like Cisco, Toshiba and Mitel, and possesses the institutional knowledge and skills to integrate telecommunications and IT to deliver best-in-class solutions.

Sangoma’s NetBorder Lync Express integrates the hardware and software elements necessary for a complete deployment of Microsoft® Lync, Lync Enterprise Voice, or a wide range of other use cases, including Continuous Branch Exchange, Office 365 telephony support, and legacy PBX integration. Lync Express can serve up to 1000 Lync seats per unit, incorporate a full-featured Session Border Controller (SBC) for deployments using SIP trunks, can be configured with a variety of PSTN interfaces using the built-in VoIP gateway or with both an SBC and VoIP gateway in the same unit, all of which is fully Lync 2013 certified. The versatile Lync Express appliance can be configured with a variety of PSTN interface types and a VoIP gateway as an IP only device with an integrated SBC, or with both gateway and SBC capabilities in the same unit.

“We are delighted to welcome this well-respected and innovative partner, to the Sangoma Master Reseller ranks,” said Mark Wagner, vice president of carrier and Microsoft solution sales at Sangoma. “Advanticom’s extensive experience in the Lync and Office 365 space sets them apart from most system integrators. They are the best of the best and we look forward to a long, mutually beneficial relationship with this recognized leader in communications and IT technology.”

For more information about the Sangoma portfolio of IP telephony and network integration solutions or its Empowered by Sangoma partner program, visit

About Advanticom

Headquartered in Pittsburgh, Pennsylvania, Advanticom provides advanced services and solutions to businesses throughout the Mid-Atlantic US region. Advanticom was recognized as the Microsoft Eastern Region SMB Growth Partner of the Year in 2012, United States, and they are one of only 3 Managed Microsoft Gold Partners in their region. Advanticom offers hardware, software, design, implementation, and managed services that can scale from small businesses to enterprise customers.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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