What is Sangoma About?

Jim Machi
VP of Marketing, Sangoma

When I go to shows where we are exhibiting, I like to work the booth when I have some free time. I like talking to our customers and prospective customers. This year, at ITEXPO, I got a few questions about what Sangoma is all about. Some of the folks knew us from the old days as a board and gateway vendor. And yes, we do that. And some of the folks knew us from Open Source comms, such as FreePBX and Asterisk. And yes, we do that. And some knew us from our cloud offerings, such as SIPStation and Switchvox Cloud. And yes, we do that.

We do all of that.

But then the question becomes what are we really about, and how does all of what I wrote above all tie together?

Sangoma today is an industry leader in delivering value-based Communications as a Service (CaaS) solutions for businesses of all sizes. We want to offer solutions that maximize customers’ return on investment. We deliver value. Our CaaS solutions include Unified Communications (UCaaS), Contact Center (CCaaS), Communications Platform (CPaaS), Wholesale and Retail SIP Trunking (TaaS), and Device (DaaS). And these CaaS solutions are augmented by a wide range of Sangoma’s own VoIP infrastructure products, such as on-premise UC PBX systems, fax services, networking interconnection products, and telephony hardware.   

And our open source offerings enable different ways to get to a communications solution – a different way to value and a different way to communications innovation.   

That’s how it all ties together.

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