The Tipping Point for Unified Communications in Business

Jim Machi
VP of Marketing, Sangoma

I was asked to contribute an article in FastMode about how we are responding, and helping our customers respond, to the pandemic. If you want to read the complete article, click here.

My thesis has been that the companies that utilize Unified Communications systems as their basic phone system, with its ability to offer softphones with the same business number, conferencing, collaboration, presence, and mobile phones that also utilize your business phone number, are at the forefront for enabling this new remote work and work from home environment we’re all experiencing right now. They were prepared.   

And businesses will either want to continue to be prepared for the next ‘work from home’ emergency, or they will see that this WFH thing wasn’t so bad, and they’ll be OK with enabling this in some form full time going forward. It’s just good business.

This is why I see this whole pandemic as a tipping point for businesses and the use of Unified Communication systems. While UC systems were ‘nice’ before, they are now essential. And they’ll continue to be.

But the part of UC that has really exploded has been video. Video helps enable a sense of community, camaraderie, and really just necessary human interaction that comes with chit-chat, just like at a water cooler, coffee station, or lunch room. I’m seeing our employees get on Sangoma Meet video calls a little early so they can just talk for 5 minutes. The need to be connected is more significant than ever now.  

Given what is going on out there around the world, we’ve decided to make our Sangoma Meet™ video conferencing and collaboration service available for free. We’re simply asking for feedback during this time via filling out a form when the call is over.   

Go to https://meet.sangoma.com to get started. It is a stand-alone service that can be used independently or with our award-winning UC solutions.

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