A Blog about a Podcast with Sangoma’s new APAC Marketing Manager

Jim Machi
VP of Marketing, Sangoma

A few weeks ago, I recorded a podcast with Isha Mukherjee, Sangoma’s new APAC marketing manager. We talked about a wide range of topics, including WFH and how Sangoma has responded to it, to new products we have announced, and to APAC’s importance to Sangoma.

Regarding the first topic, Work from Home, Sangoma as a company is working from home,  using our UC systems, so it’s been relatively smooth for us since we have a phone system that enables a softphone to your laptop or mobile phone with our office phone number, we have conferencing on that system, etc. We are also helping our customers by putting up a WFH / Remote working page on our website, and by putting up a support wiki as well for those customers who needed help using our many WFH features in our UC systems.   

We’ve also hosted numerous webinars about how our products enable WFH. We will be hosting some soon in APAC, so be on the lookout for announcements about that if you are in APAC.

We also announced wireless headsets on March 31. These are also immensely useful in a WFH setting since you can be on calls and roam around the apartment or house if you need to.

We recently announced our Video Conferencing Service, Sangoma Meet™, which is free to all users at this time. Just go to https://meet.sangoma.com  to use it.  One way to help with overcoming the missing sense of community and human interaction is to utilize video more. Unified Communications, as readers know, is at the heart of what we do at Sangoma. Our UC hadn’t until this point handled video conferencing. Sangoma Meet has HD video standard, is secure (is encrypted and needs a password), can scale up to 50 users, and you can share files, chat, etc. You need to be on a WebRTC compatible browser like Chrome or Edge.

And like I said, it’s FREE to use right now. With your business or your family.  

Isha also asked me about how important APAC was to Sangoma. It’s a growing region for us, and we are investing here. We expect it to grow. Most of our business in APAC is in the non-Unified Communications part of our portfolio (boards, gateways, phones), but one result of all this WFH stuff is that businesses see the importance of UC. And we provide exceptional value in our PBXact UC system.  So we’re expecting growth over time here.

If you want to listen to the podcast, please go here:  https://podcasts.sangoma.com/wp-content/uploads/sangoma-apac-001.mp3

We’ll likely be doing more podcasts so be on the lookout for them. And I’ll be in APAC as soon as we’re able to travel again.

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