Many small businesses want the modern phone system features they see at trade shows or on the Internet or wherever they happen to see them. They know that Unified Communication features, such as instant messaging to a colleague’s smart phone, having the business phone number ring right to a smartphone, and having access to phone system analytics (to name only three), would help their business grow immensely.
The small business owners also know that other features like music on hold, callback when available, call queues, and routing rules (such as time of day routing or department routing) are also important.
And some businesses also want their phone system to integrate with other commonly used business tools, such as CRM, help desk, property management or practice management software.
And they think “oh nooooooooooooooooooooo” because this means that small businesses want some key contact center features which typically scream EXCESSIVE PRICE POINTS. Scary.
However, many UC systems, such as Sangoma, provide this kind of integration standard. You don’t have to go to a “big company” to get this. And most importantly, you don’t have to empty the bank.