Sangoma Channel Marketing Team

Contributing Author

Resellers: Building Your Customer Base

For most small to medium- sized businesses (SMBs), the continuous search for new customers is essential to meet or exceed growth targets. As a reseller, …

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Putting the Value in Value-Added Reseller

The channel is the lifeblood for the technology industry. It enables vendors to focus on R&D and gives end users a more personalized experience by …

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hand holding onto red ladder with sky in the background

Resellers: Add Cloud Services to Grow Your Business

Over the last few years, cloud computing services have dominated the information technology market. Cloud has become the go-to solution for various products and services, …

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people in office shaking hands Customer Experience

From Reseller to Strategic Service Provider

Resellers. Value added resellers (VARs). Managed service providers (MSPs). Trusted advisor. These are chief among the terms commonly used to describe a vendor’s channel partner. …

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