While there is a time and a place for the desk phone (and they aren’t going away any time soon), more and more companies are jumping on the softphone bandwagon. For those of you who aren’t familiar, a softphone is essentially a software version of a telephone that can be deployed on desktop computers or mobile devices. Calls are made via the Internet, using bandwidth (you may known this as Voice over IP, or VoIP), and many have similar functionality as their desk phone counterparts.
Here are four reasons businesses of all sizes are adopting softphones into their tech stack:
Presenting a consistent brand message is central to maintaining professionalism and gaining customer trust. A softphone makes it possible for employees to provide their customers one phone number to reach them wherever they are located- in the office, at home, or on the road. From your customer’s perspective, they will feel like they’re calling your corporate office regardless of where you are located or which device you are using.
Convenience & Privacy
With softphones, every employee extension is tied to the company’s phone system, so customers don’t have (or need) access to their personal cell numbers; only the business’s caller ID information is shown. This is ideal for two specific situations. First, when an employee leaves a company, this privacy layer eliminates the possibility of the employee poaching customers and taking their business along with them. Second, it is for the safety of the employees that customers don’t have their personal mobile numbers, as after-hours calling abuse (especially from an angry customer) is not uncommon. Also, softphones provide additional features that are useful when customer interactions go south, such as call recording and voicemail to email. Call logs are also useful to show the time each employee spends on the phone with customers. If Steve spent 3 hours talking to a customer at 3AM, that may be worth having a conversation about.
Visual Voicemail / Voicemail to Email
Let’s face it- no one likes checking their voicemail. In fact, conglomerates Coca-Cola and JPMorgan both completely eliminated corporate voicemail due to lack of use by employees. While saving money obviously wasn’t a main motivator for Coca-Cola, the company estimated it would save about $100,000 a year by cutting the service.
While some companies have no need for voicemail, others rely on it. Either way, companies should make it easier for employees to access and handle voicemails if they want the service they pay for to be utilized. Some softphone apps, like those offered by Sangoma, include a visual voicemail feature, which is very similar to the iPhone’s voicemail layout. If a customer details an issue they are having in the voicemail and the employee needs a manager to hear it, it can easily forward the voicemail as a .wav or mp3 file via email. If a generic voicemail is left on a receptionist voicemail, he or she can forward the voicemail by email to the appropriate department or person to handle. Important voicemails concerning personal information, issues, or anything else worth keeping, can be filed in a customer’s CRM profile for future reference.
As an extension to VoIP, softphones take advantage of its low-cost nature and eliminate the need to invest in desk phone hardware for every employee. Companies can save hundreds to thousands on communication expenses by offering their mobile employees a softphone pre-loaded with the same functionality their in-office coworkers have access to.