Applications Enable Cloud Communications Services Customization

Jim Machi
Senior Vice President of Product Management and Marketing, Sangoma

A few weeks ago, I wrote a blog titled “Is CPaaS a channel opportunity?”. I got a few questions about CPaaS in general and why it might be important to “service providers” who offer cloud services.

CPaaS is an important and easy way to add some kind of service to or augment an existing service already in your communication cloud offering. Since Sangoma offers cloud unified communication services, sometimes we have customers who want to do something more, something specific. And while CPaaS is typically historically talked about as a way for a developer to create an application or enhance an application, and that’s fine, a developer could easily be us. We could use our own CPaaS to enhance the cloud offer. And that’s important so we can help our customers service their customers better.

So, it’s important to understand if your cloud communications provider has a CPaaS offer, not only for the developers out there but for themselves to use.

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