Sangoma Management
Management Team
William J. Wignall, President and Chief Executive Officer
As President and CEO, Bill leads the company in the execution of its growth strategy. His deep operational and strategic skills are a major asset to the corporation. He brings to Sangoma his personal style of working closely with existing customers and valued channel partners. Under Bill’s leadership, Sangoma is dramatically expanding its product portfolio and targeting new markets and territories to further accelerate growth.
As a technology industry veteran, Mr. Wignall most recently held the role of President and CEO at Truition Inc., a developer and marketer of e-Commerce software. Prior to that, he was President and CEO of Electronics Workbench – a supplier of design, development and simulation software for electronics engineering – where he guided the company through an aggressive growth and rebranding phase that culminated in the sale of the company to National Instruments. Bill has served in senior management roles throughout his career at companies ranging in size from start-ups to Northern Telecom, BNI and Telezone.
Jim Machi is the Chief Product & Marketing Officer for Sangoma.
He is responsible for Sangoma’s overall product strategy including driving customer oriented cloud
communication as a service products to the market and for developing and executing the global
marketing plan including digital strategy, partner marketing, content generation, branding and
lead generation activities. Prior to Sangoma, Jim spent significant time at Dialogic and Intel in
various roles, including business unit general manager and SVP of product management and
marketing. Jim has a BSEE from the University of Pennsylvania and an MBA in finance from
New York University.
As CFO, David Moore handles Finance, Human Resources and Investor Relations. He brings extensive corporate finance, operations management and accounting experience to the Sangoma management team.
David is a Certified Management Accountant with 25 years of experience in both public and private companies within the technology sector. Most recently, he was CFO at Truition Inc., a developer and marketer of e-Commerce software, and before that CFO of Fifty-Plus International Inc., a TSX-V company now trading as Zoomer Media Inc. He has extensive international experience in Europe and North America and in the past held executive positions at Nortel Networks.
Larry Stock is the Chief Corporate Officer for Sangoma, responsible for Investor Relations, Compliance, People & Talent, Facilities, Business Operations and Supply Chain Operations. Larry joined Sangoma as part of the Star2Star acquisition, where he was Chief Financial Officer. Larry brings almost 35 years of professional experience to Sangoma, most prominently from Jabil where over a 22 year career, Larry held a number of executive leadership roles. As Chief Audit Executive, VP of Risk & Assurance, Larry had company-wide responsibility for all internal audit functions and reported directly to the Audit Committee Chairman of the Board of Directors. As Chief Risk Officer, Larry was responsible for global functions including Social & Environmental Responsibility, Real Estate, Insurance, Enterprise Risk Management, Supplier Regulatory Compliance, Aviation, Government and Civic Engagement, Internal Audit. As Divisional Chief Financial Officer in the Company’s largest division, Larry was responsible for the commercial, operational, analytical and strategic finance functions throughout the world. A New York native, Larry earned a bachelor’s in business administration degree from Pace University.
Samantha Reburn is the General Counsel for Sangoma, responsible for managing and overseeing Sangoma’s legal affairs. In addition, as Corporate Secretary, Sam is responsible for all corporate governance matters. Prior to joining Sangoma, Sam was an associate at Goodmans LLP in Toronto and most recently served as General Counsel of Docebo Inc. Sam holds a J.D. from Western University and a B.A. from McGill University.