SIP trunking can improve contact center efficiency

Contact centers today rely heavily on predictive dialers to reduce wait time for customers and minimiize down time for contact center agents. To make these practices more efficient, businesses may consider implementing SIP trunking services, according to a Call Centre Clinic report.

While traditional VoIP solutions are often beneficial, SIP trunking technology is more state-of-the-art as it enables transmission of video conferencing, instant messaging, video calls, as well as traditional voice calls. Although this calls for much more data being transmitted through the gateway, SIP trunking can handle large fluctuations of traffic at high speeds, the report noted.

"SIP trunking can be used with as few or as many users as necessary, ensuring maximum productivity and profitability," said industry expert Tahir Mohsan, according to Call Centre Clinic.

According to Infonetics Research, revenue generated from SIP trunking will expand at a compound annual growth rate of 52 percent through 2015. Using this technology in contact centers and other parts of the business will help drive the VoIP market to more than $76 billion in revenue by the same time, indicating these technologies are in high demand.